Program Evaluations & Strategic Planning
BCI provides objective, external assessments of an organization’s export promotion and market development activity. Our professional staff examines program performance against previously determined key performance indicators, and evaluates the quality of the performance metrics. We assess the effect of the program activities, using qualitative in-country interviews with stakeholders and program targets. The evaluation identifies where an organization is meeting its market development objectives and where it is not, and recommends ways to address weaknesses and strengthen impact.
BCI can expand an evaluation into a strategic planning exercise. Each effort is tailored to meet the needs and culture of the organization, and can involve strategic analysis, developing discussion materials, facilitating strategic planning sessions, or developing recommended strategies.