Earlier this month, Claire Little, Executive Director of the U.S. Apple Export Council (USAEC), led the council’s participation at Fruit Attraction 2026 in Madrid, Spain.
At the USAEC booth, Claire and U.S. industry partners showcased the variety, quality, and availability of U.S. apples to buyers from across Europe and beyond. The team set up meetings between U.S. growers and exporters and international importers, distributors, and retailers. They also discussed market trends and trade conditions and gathered trade leads for follow-up and future program planning.
Thank you to the U.S. industry partners who joined the effort: Cohen Produce, California Apple Commission, Riveridge Produce Marketing, Hess Brothers Fruit Company, and JJB Family Farms.
Bryant Christie Inc. provides association management services to USAEC, helping U.S. apple growers and exporters build relationships and expand access to international markets.