Our very own Thomas MacFadyen recently returned from an exciting trip to London, where he had the privilege of supporting the Brewers Association, in showcasing the incredible versatility of U.S. craft beer at the renowned London Craft Beer Festival. With over 18,000 attendees, this festival is London’s premier event for craft beer enthusiasts and trade professionals alike.
This year, the Brewers Association made a significant impact with an expanded booth featuring around 60 diverse U.S. craft beers. But that’s not all! Thomas also played a key role in organizing a special craft beer and food pairing media lunch. Themed around fermentation, the event highlighted the creative use of fermented foods paired with U.S. craft beers. From tangy fermented chili sauces and pickled daikon to the unique amazake ice cream made from Japanese fermented rice beverage—every dish underscored the rich and diverse flavors that fermentation brings to the table.