Thomas MacFadyen returned from KIBEX where he successfully assisted the Brewers Association in showcasing new American craft beers to prospective importers and gain representation in the market.
They showcased the diverse and stylistic beers at the booth and even hosted a media event that spread awareness of American craft beer through a Korean food paring that demonstrated its use along traditional Korean cuisine.
To learn more about how BCI's Market Development team implements global marketing campaigns to increase food, beverage, and agricultural export sales, click here.
