Bryant Christie Inc. participated in the Potatoes USA International Marketing Representatives Meeting 2026 held in Kyoto, Japan from April 12th-17th. This annual gathering brought together the Potatoes USA team and global representatives to align on strategy and drive the future of U.S. potato exports.
Claire Little represented BCI's Market Development unit, leading a presentation on building impactful success stories across key programs, including MAP, RAPP, and AFTPP. By focusing on improved framing of results and strategic data inputs, the session provided a roadmap for representatives to better showcase the tangible wins of U.S. potato initiatives in global markets.
Throughout the week, the team engaged in deep-dive strategy sessions covering the development of new global campaigns and slogan initiatives and specific challenges across the foodservice, retail, and consumer sectors.
BCI is proud to continue our long-standing partnership with Potatoes USA, providing the strategic oversight and market development expertise necessary to expand the global footprint of the U.S. potato industry.