Both markets are incredibly important for US agricultural exports, previously impacted by the COVID-19 pandemic...
James Christie and Becky Reilly traveled to Tokyo, Japan and Seoul, South Korea earlier this month on behalf of BCI clients. Both markets are incredibly important for US agricultural exports, however, the COVID-19 pandemic impacted opportunities for many commodities over the last three years.
As such, James and Becky met with importers, retailers, and USDA staff in both cities to reconnect and discuss future prospects for US agricultural exports. During these meetings, in-depth conversations focused on economic, retail, and consumer trends in each market, as well as strategies for effective promotional activities.
Overall, sentiment was positive, and the discussions afforded valuable insights which will help realign export marketing programs in Japan and South Korea with current trends. Ultimately, this will facilitate strong export opportunities for the industries that BCI supports in the years ahead.