Bryant Christie Inc.'s Thomas MacFadyen recently supported the Brewers Association at the Korea Int'l Beer Expo (KIBEX), held April 10–12 in Seoul, South Korea.
Through their Export Development Program, the Brewers Association co-hosted a booth with USDA Foreign Agricultural Service (FAS) Seoul’s Agricultural Trade Office, creating a dynamic space for Korean craft beer importers and U.S. brewery representatives to connect, collaborate, and showcase the innovation and quality of U.S. craft beer.
This event remains one of the most effective platforms for the Brewers Association to generate new business opportunities, foster in-market awareness, and facilitate meaningful discussions with Korean importers. The proximity to buyers, the partnership with the ATO, and the direct feedback from the market all contribute to stronger international strategy and export growth for U.S. brewers.
At BCI, we’re proud to help bring U.S. agricultural products—including award-winning craft beer—to new markets around the world.