On January 21-22, 2025, Alicia Adler—Bryant Christie Inc.'s Vice President of Marketing and Business Development and the Executive Technical Director of the HOP RESEARCH COUNCIL (HRC)—led the Winter Meetings of the HRC in San Diego, California.
This two-day event featured:
✅ Annual report to HRC members 📄
✅ Research discussions on upcoming public hop varietal releases 👀
✅ A single-hop beer tasting 🍻
✅ Presentations from HRC-funded researchers 👩🏻🏫
✅ The passing of HRC's 2025 budget 💰
✅ Newly elected Executive Officers👤
Meanwhile, BCI’s Global Access team—Matt Lantz, Alinne Oliveira (she/her), and Evan Pearson—addressed key international trade issues, including efforts to harmonize global hop standards and the potential impact of future tariffs on hops.
A big thank you to the Hop Research Council and all industry partners working to advance hop research and trade. Collaboration is key to keeping U.S. hops competitive worldwide. 🤝 🌎
Tag a colleague who should see this update or who plays a key role in international market development—and get a closer look at our work in this area by checking out our case study: 🔗 https://bit.ly/4emJ4Nr