BCI’s Market Development business unit works closely with the California cherry industry on their international market development program. As a part of these efforts, Shelby Sackett on our team is overseeing the development of new photography and videography assets to be used in California cherry international market development collateral and promotion.
To kick off the project, Shelby (BCI Market Development Assistant) and Sarah (BCI Market Development Director) took a trip down to Linden, California on Wednesday to oversee a photo and video shoot of California cherry orchards in bloom. Bloom in the Linden area is coming along very nicely, and bees were hard at work in the orchards, pollinating this year’s crop.
The next phase of this project will include more photography and videography both in the packing house and in the fields during the harvest, which is expected to begin in late April.