Insights: Company News

BCI Assists NYWGF in Hosting First Global Inbound Wine Tour

The New York Wine & Grape Foundation (NYWGF) hosted its first ever global inbound tour, welcoming trade and media from all four of its international target regional markets: Western Europe, Japan, Asia Pacific, and Canada. While on tour, attendees visited wineries in both the Finger Lakes and Long Island regions that are part of the NYWGF Export Program. BCI's Tamara Thorberg was the main on-site contact and inbound tour host, providing welcoming remarks and introductions throughout the experience.

BCI began working with the NYWGF in 2020 and has become intimately involved in the strategic development, planning, and execution of the Foundation's Export Program. We manage all 4 in-market representation agencies, organize wine shipments, oversee all activities and events, and much more.